What is 'path text' in design software?

Path text in design software refers to text that is manipulated to follow a specific path or shape, which is often a curve created by the user. This capability allows designers to integrate typography more creatively into their designs, enabling text to arch, swirl, or take on unique shapes that complement visual elements.

For instance, when a designer creates a circular logo, they may want the text to follow the circumference of that circle. This feature enhances the aesthetics of the design and allows for more dynamic layouts than standard linear text alignment options provide. Consequently, the ability to create path text is particularly beneficial for projects that require a more artistic touch, such as logos, banners, and other graphics where visual impact is key.