Which format is recommended for exporting final video projects in Premiere Pro?

H.264 format is favored for exporting final video projects in Premiere Pro due to its excellent balance between file size and video quality. This codec compresses video without compromising too much on quality, making it ideal for various applications, including online streaming, social media, and sharing via email.

One of the key reasons H.264 is recommended is its widespread compatibility with different platforms and devices. Videos exported in H.264 can easily be played on most media players, smartphones, and web browsers, ensuring that audiences can view the content without issues regardless of their technology.

While other formats such as AVI and MOV may offer great quality and compatibility in specific contexts, they often result in larger file sizes, which can be impractical for sharing and storage. MP4 format, while related to H.264, doesn't specifically emphasize the efficiency of compression that H.264 provides. Thus, using H.264 ensures that users gain a smaller file size while maintaining the visual integrity of the finished project, making it the most efficient option for final video exports.